![]() There are a lot of fancy typefaces that brands choose to express their brand identity.Īlthough some of them you can definitely try (at least ones from the list above), the fanciest ones should be avoided in email copywriting. Plan B: how to use your brand fonts if they’re not “email safe” Make sure you test your desired fonts to pinpoint the best font for outlook emails, captivating clients, and delivering your message effectively. ![]() Here, we’ve listed the top standard email fonts popularly used: Traditional and formal fonts are perfect for news and commentary websites, whereas more adventurous brands prefer a creative font. Focusing on email safe fonts & web safe fontsĮmploying web-safe fonts for email is a great way to express your website’s intent and personality. Ultimately, your email design ends up looking different than what you intended.Īvoid this by using the above-mentioned email-safe fonts. If you choose a font not available across your reader’s mobile or computer device, they may substitute it for another Gmail-supported font. When choosing the best fonts for your email, you must select an email-friendly font available across all devices and mediums. So why not to experiment and make a campaign with these new fonts? Ensure your email displays consistently for all users Though the web fonts, as well as email fonts, are an issue for lots of internet users, the given fallback fonts are the ones that you usually use anyway. You can always check in your Google Analytics (Audience -> Behavior -> Operating System) what percent of your subscribers will be able to see the web fonts.īelow, you can find a complete list of fonts supported on Omnisend with a complete list of fallback fonts, so you can know what to expect. This means that if you use either of these fonts in your emails, they will render in Gmail as well. In April 2018, Gmail updated their webmail client’s interface with two popular fonts – Google Sans and Roboto. What subscribers will be able to see your custom fonts? Those on:Īccording to Litmus, this covers about half of your subscribers. It means that you are safe to choose any of the fonts and be sure that your newsletters will look good anyway. If a particular device does not display a certain web font, it is being changed to a similar fallback font. Omnisend added extra web fonts to the custom template creator, so you don’t need to code or insert anything on your own. In this case, email service providers offer to import the font you want to the custom email HTML by yourself and offer a fallback if needed (~ 50% of cases). The reasons for this might be various, one of it – a need to follow brand identity. Sometimes it’s not enough to use email-friendly fonts. However, their alternatives are so similar that no one will notice the difference. In the table at the end of this post, you will see that email-safe fonts also have fallbacks. Georgia, Verdana, and Trebuchet are some of the most neutral and easy-to-read typefaces. The most popular safe fonts for emails are:Īll the typefaces mentioned above have great readability. This means that by using them, all your subscribers will see your text the same way. ![]() So what would be a great solution to avoid any mismatches? Use email-friendly fontsĮmails have a list of fonts that are considered to be safe to use. Considering that Gmail is the leading email provider, it’s safe to stick to Gmail supported fonts. In other cases, your message will be displayed in the predefined email client’s fallback typeface, which might be far away from the one initially intended. Your subscriber’s email client will display your message in the intended font style only if this font style is compatible on their end. ![]() Outlook, Apple Mail, Gmail – they all have sets of default fonts that differ from each other. Not all email clients can display fonts equally. The second thing is the technical reason. For the sake of general understanding, I’m including a short video explaining the Comic Sans phenomenon. The Comic Sans font has received a lot of attention even from scientists who provided studies for why it is so hated by people.
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